Teamwork A good client/agency relationship is essential to any successful communications campaign. We enjoy strong, lasting partnerships with our clients, based not only on our results but upon professional respect and personal integrity. If the chemistry is wrong, the campaign won’t work. Strategy Clever writing is one thing. Good PR is another. As well as being professionally written and presented, your output must be properly timed and pitched – with an agreed purpose in mind. We will work alongside your senior management to develop a strategic approach that meets your corporate requirements. Tailor-made communications Everything we do is designed by us to help you succeed. We have no time for off-the-shelf solutions or second-hand ideas. We will analyse your products and services before devising a bespoke campaign to maximise positive impact. A key element of this approach is not merely identifying the appropriate media but truly understanding their needs. As such we invest considerable time getting to know relevant editors and reporters, discussing their preferences and creating the right conditions to sell your message. The pay-off for such investment? Our editorial ‘hit rate’ is unsurpassed. Craftsmanship Journalists traditionally bemoan the quality of PR output. Not in our case! We take particular pride in our high standard of writing, design, photography and all-round presentation. Your corporate reputation is safe in our hands. Measurement How do you know if your money is well spent? We want clients to assess and retain our services based upon well-founded evaluation criteria. Depending on the particulars of a campaign, this may entail calculation of ‘advertising equivalent’ coverage, or a more structured analysis of ‘key message usage’, reader/listener response or sales impact.